How can I help you?
Marketing
The services of a professional marketer for your company
Courses
We educate people creating the world of tomorrow
Consultations
I will help you with marketing, whatever business you're in.
Zakharov Team - At your service.
We do marketing the better world of the future.
Since 2016, we have been teaching and sharing experiences, maintain marketing campaigns, as well as developing business presentations, branding services and conducting master classes.
Download my latest CV
Download latest resume of Gennadiy Zakharov Rostislavovich, digital marketing expert from Kazakhstan. Date of upload: Jan 2026
Marketing expert with 10**-year** experience
I
can do
Digital Marketing management
Marketing Strategy development
Content and Communications
Corporate training
Marketing & CJM research
Maintaining social media presence
BI reporting
Contact me directly
My skills
Hard Skills
Digital marketing strategy, SMM, SEO, PPC, Email, ORM, Ads management: Meta, Google, DV360, Yandex. Data Driven Reasoning. CJM research. Digital solutions management: Web, PWA, LMS.
Soft Skills
PR & Networking, Project Management, Influencer marketing, Public Speaking, Corporate training, Conflict management, Networking, Leadership in middle groups, Adaptive thinking
Certificates & Courses:
English
IELTS Academic 7.0
Business Metrics for Data-Driven Companies
Duke University, NC, USA
Strategic marketing
High School of Economics, Moscow, Russia
R language for statistics
Bauman State University, Moscow, Russia
Data Visualization
Duke University, NC, USA
Branding and client marketing
High School of Economics, Moscow, Russia
Mini-MBA Courses
Chris Haroun, UDEMY
Education
2014 – 2015
National Louis University
Chicago, IL, USA
Bachelor of Business Administration
Dual degree
2014 – 2015
Wyższa Szkoła Biznesu
Nowy-Sacz, Poland
Bachelor of Arts in Management
Cumulative Grade: plus good (4,54)
2011 – 2014
University of International Business
Almaty, Kazakhstan
Bachelor of Arts in Journalism & PR
GPA: 3.61, graduated summa cum Laude - Red Honors Diploma
My Experience
2016 - Nowadays
Zakharov Marketing IE
Independent marketing consultant
300+ Marketing projects 40,000 subscribers and 400,000+ reach on social networks, including executives from major agencies, businesses, education, and government agencies Supervised 10+ marketing studies for clients from Central Asia, Europe and the Middle East Creation of PR-strategies, brand documentation and marketing materials
2025 - Nowadays
Brand Director
Leading the marketing team and expansion of GPTunneL, driving both B2B and B2C growth. Responsible for brand positioning, user acquisition, and partnerships. Managing digital campaigns, content strategy, and performance analytics to scale service adoption. After 9 month results: x3 Monthly revenue growth. x5 brand reach growth. x1.5 user base growth.
2023 - Nowadays
Goethe-Institut
Digital Marketing Coordinator for Eastern Europe and Central Asia
Coordinated marketing initiatives as part of the Digital Hub for Eastern Europe and Central Asia at the Goethe-Institut, focusing on promoting German language courses. Developed strategic campaigns, CJM researches, improved sales processes, and enhanced collaboration between regional and international teams. Gained expertise in adapting marketing solutions to diverse cultural contexts
2021 - 2022 (1 year)
Philip Morris International
Supervisor Digital Solutions RRP - Marketing & Digital Department
IQOS Website, PWA and microservices development management, UX research and audit, Web performance analytics, Bitrix, user segmentation, personalization scenarios development, SEO performance audit. Telegram bot development management: shop, services, marketing campaigns. Managing global agency, implementation of the global strategy and updates
2020 – 2021 (1 year)
CHOCOFOOD
Senior marketing data analyst
Reporting for top executives, ETL and dashboard creation in PBI, Tableau Collaboration with the data analytics department to optimize the marketing campaigns. Internal analytical platform Chocolytics: dashboards based on external and internal data. End-to-end mobile app analysis using AppsFlyer and Amplitude. ETL for GAds, FB ads, Yandex Direct
2018 – 2020 (3 years)
SALEM SOCIAL MEDIA
Senior digital marketing manager
Managed and developed team of 30 marketing professionals. Developed and implemented a comprehensive digital marketing strategy. Achieving average growth of 30000 users per week and 6M in total on 45 social media accounts. The major role in project development and competitive analysis for 100 media products. Organized collection and visualization of digital marketing data in GCP and Tableau
2016 – 2018 (2 years)
NARXOZ UNIVERSITY JSC
Digital Marketing Manager
Ranking No2 among the top universities of Kazakhstan (Media System 2017 report). Product owner in scrum sprints for R&D platform «Narxoz Analytics» Organized on the basis of Narxoz University one of the largest in Central Asia youth-festival. All events of the festival gathered more than 3000 spectators from 5 different countries Prepared analysis of 25,000 mentions of Narxoz University on the Internet - the data collected during nine months
2012 – 2013 (1 year)
BMG, educational NCO
WIKIMEDIA KAZAKHSTAN
Brand manager & editing coordinator
Increased efficiency of Adopt Team workflow up to 50% by time consumption Multimedia footage editing for TED, TEDx and TWiG Foundation projects
