GPTunneL AI Growth & Positioning
Positioning and growth marketing for an AI platform, covering brand development, user acquisition, partnerships, and product communications. In nine months, monthly revenue grew 3×, reach 5×, and the user base 1.5×.
Portfolio
My Projects
Marketing, education, AI, and digital products
- In digital marketing since 2016
- 500+ specialists trained
- 3–35 team size
Digital Marketing & Educational Tech
In digital marketing since 2016
I have worked with Verny Capital, ERG, Chocofamily, USAID, Philip Morris International, and other organizations, leading teams, communication strategy, research, education, and product development.
500+ specialists trained
300+ projects delivered
40K+ social audience
Selected Projects and Case Studies
Regional Digital Marketing for Goethe-Institut
Regional marketing strategies, research, analytics, and digital channel development for Goethe-Institut teams across East and Central Asia.
AskDou.ai Growth Strategy
Marketing analytics, product strategy, SEO, and referral system development for a LegalTech service with an AI legal assistant.
Product Marketing for Storista AI
Growth strategy, funnel analysis, UX audit, and positioning for an AI platform that creates UGC and product videos.
IQOS Kazakhstan Digital Ecosystem
Development of the IQOS Kazakhstan digital ecosystem: website, PWA, microservices, Telegram bot, UX, SEO, and implementation of PMI’s global product solutions.
Marketing Analytics for Chocofood
Marketing analytics development for Chocofood: ETL processes, Power BI and Tableau dashboards, integration of advertising and product data, and work on the Chocolytics platform.
Growth Marketing at Salem Social Media
Leadership of a 30-person marketing team managing 45 social media accounts with a combined audience of 6 million users. Analytics and reporting were built with GCP and Tableau.
Mentum.Guru — AI Skills Practice Platform
An own product in development: practical tracks built around real work tasks, feedback, and progressively harder assignments supported by AI.
GZ Apps — practical software for real work
An independent collection of small tools: GZWhisper, Link2Download, Screendance, AutoCut, Bennu, SubCopy, and GZ Bonsai 27B. Prepared builds, installation notes, and updates are published through Patreon and Boosty.
Tsifranuty — Technology and AI Media
An independent media project about technology, artificial intelligence, and digital products across TikTok, Instagram, Telegram, YouTube, and other platforms.
Digital Marketing and Products at Narxoz University
Digital marketing and product development at Narxoz University, including the website, Narxoz Analytics, brand research, and promotion of educational initiatives.
OpenSMM — Digital Education Platform
A free digital marketing education platform with online courses, practical materials, and a structured knowledge library.
CSO Development School
Development and launch of an online school for NGOs, including the learning structure, digital platform, and practical organisational development programmes.
Digital Marketing Courses for JumysBar
Practical digital marketing and SMM courses for a broad audience, developed together with the BTS Digital team.
Asian Credit Fund PR Strategy
PR and communication strategy for Asian Credit Fund focused on trust, awareness, and clear public-facing communication.
Educational Projects
- OpenSMM Project Free online digital marketing courses
- CSO Development School NGO development school for Eurasia Foundation / USAID
- Effective communications course Program for Eurasia Foundation by USAID
- ABA ROLI trainings Offline trainings for civil councils
- JumysBar Digital marketing courses with BTS Digital
Articles
Community service
Next step
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