Zakharov Marketing
RU

CV | Experience | Projects

Gennadiy Zakharov

Digital marketing specialist

Since 2016 I have been building marketing projects, assembling teams, and connecting strategy, analytics, and digital products.

Discuss a project View projects
  • 2016+ practice, consulting, and products
  • Asia / Europe Experience with projects in Europe and Asia
  • RU / EN content and working communication
Gennadiy Zakharov

How can I help

01 Strategy

Strategy

Marketing strategy, digital channel launch and audit, content systems, performance, CJM research, and product growth.

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02 Trainings

Trainings

Corporate education, educational programs, and digital courses for teams, universities, and foundations.

Open team presentation
03 Consulting

Consulting

Task review, positioning, communications, process architecture, and a practical action plan for your project.

Discuss the brief

Capabilities

10 years of practice in Marketing

These are the areas where I create the most impact.

  • Digital marketing management
  • Marketing strategy development
  • Content and communications
  • Corporate education
  • CJM and customer journey research
  • SMM and digital campaigns
  • Business analytics and data-driven growth
  • AI and IT integrations for marketing

Recommendations and letters

Letters from organizations I worked with as a digital marketing consultant, lecturer, and trainer.

2025

Recommendation from Alliance Française Almaty

Recommendation for a digital audit and SMM/SEO training.

Alliance Française AlmatyVivien Fouquet
2025

Letter from AlmaU Media and Film School

Letter for an SMM course.

AlmaU Media and Film SchoolSaltanat Berdikulova
2022

Letter from University of International Business

Letter for a guest lecture.

University of International BusinessA.M. Makhmetova
2018

Reference Letter from Narxoz University

Reference letter on digital marketing and data science.

Narxoz UniversityProf. Krzysztof Rybiński
All recommendations

My skills

Hard Skills

Digital marketing strategy, SMM, SEO, PPC, email marketing, SERM, performance campaigns, media planning, CJM research, and product analytics.

Soft Skills

PR and networking, project management, public speaking, corporate education, leadership, facilitation, conflict management, and adaptive thinking.

  • SMM
  • SEO
  • PPC
  • PR
  • Email Marketing
  • ORM
  • CJM Research
  • Tableau
  • Codex
  • Brand Strategy
  • AppsFlyer
  • Amplitude

Certificates & Courses

Courses and certificates reinforcing strategy, analytics, and product thinking.

  • English
    IELTS Academic 7.0 English
  • Duke University, NC, USA
    Business Metrics for Data-Driven Companies Duke University, NC, USA
  • High School of Economics, Moscow, Russia
    Strategic Marketing High School of Economics, Moscow, Russia
  • Bauman State University, Moscow, Russia
    R Language for Statistics Bauman State University, Moscow, Russia
  • Duke University, NC, USA
    Data Visualization Duke University, NC, USA
  • High School of Economics, Moscow, Russia
    Branding and Client Marketing High School of Economics, Moscow, Russia
  • Chris Haroun, Udemy
    Mini-MBA Courses Chris Haroun, Udemy

Education

International education across business, management, journalism, and communications.

Experience

2016 – now

Independent marketing consultant

Zakharov Marketing IE

  • 300+ successful projects
  • 40,000 subscribers and 400,000+ social reach
  • 10+ marketing studies for clients in Central Asia, Europe, and the Middle East
  • PR strategies, brand documentation, and marketing materials
2023 – now

Digital Marketing Coordinator for Eastern Europe and Central Asia

Goethe-Institut
  • Marketing for German language course promotion across the region
  • CJM research and sales process improvements
  • Coordination between regional and international teams
2025 – 2026

Brand Director

GPTunneL AI
  • 3x monthly revenue growth in 9 months
  • 5x brand reach growth
  • 1.5x user base growth
  • Brand positioning, user acquisition, and partnerships
2021 – 2022

Supervisor Digital Solutions RRP

Philip Morris International
  • IQOS website, PWA, and microservices development management
  • UX audits, web performance, and SEO work
  • Telegram bot development for shop, services, and campaigns
  • Working with a global agency and implementing global strategy
2020 – 2021

Senior marketing data analyst

Chocofood
  • ETL and dashboards in Power BI and Tableau
  • Chocolytics: analytics platform based on internal and external data
  • AppsFlyer, Amplitude, Google Ads, Facebook Ads, and Yandex Direct
2018 – 2020

Senior digital marketing manager

Salem Social Media
  • Managed and developed a team of 30 marketing professionals
  • Average weekly growth of 30,000 users
  • 45 social media accounts and 6M combined users
  • Marketing data collection and visualization in GCP and Tableau
2016 – 2018

Digital Marketing Manager

Narxoz University
  • Ranked #2 among Kazakhstani universities by Media System 2017
  • Product owner for Narxoz Analytics R&D platform
  • Large youth festival at Narxoz University with 3,000+ attendees from 5 countries
  • Analysis of 25,000 mentions collected across nine months