Gennadiy Zakharov

Selected projects

AI & Digital Products

GPTunneL AI Growth & Positioning

Positioning and growth marketing for an AI platform, covering brand development, user acquisition, partnerships, and product communications. In nine months, monthly revenue grew 3×, reach 5×, and the user base 1.5×.

Strategy & Growth

Regional Digital Marketing for Goethe-Institut

Regional marketing strategies, research, analytics, and digital channel development for Goethe-Institut teams across East and Central Asia.

AI & Digital Products

AskDou.ai Growth Strategy

Marketing analytics, product strategy, SEO, and referral system development for a LegalTech service with an AI legal assistant.

My products

Learning and software products for work, content, and AI.

Mentum.Guru · GZ Apps Show products

EdTech · AI · in development

Mentum.Guru

An AI-supported professional skills trainer built around practical tracks, realistic work assignments, feedback, and gradual progression.

Practice-based tracks
Realistic work assignments
AI-supported feedback

Open Mentum.Guru

macOS · iPhone · Web

GZ Apps

Small apps for work: local transcription, audio and video workflows, content tools, and private AI model runs on Mac.

View projects on GitHub

How can I help

Strategy

Marketing strategy, digital channel launch and audit, content systems, performance, CJM research, and product growth.

Discuss the brief

Trainings

Corporate education, educational programs, and digital courses for teams, universities, and foundations.

Open team presentation

Consulting

Task review, positioning, communications, process architecture, and a practical action plan for your project.

Discuss the brief

10 years of practice in Marketing

These are the areas where I create the most impact.

Digital marketing management
Marketing strategy development
Content and communications
Corporate education
CJM and customer journey research
SMM and digital campaigns
Business analytics and data-driven growth
AI and IT integrations for marketing

My skills

Hard Skills

Digital marketing strategy, SMM, SEO, PPC, email marketing, SERM, performance campaigns, media planning, CJM research, and product analytics.

Soft Skills

PR and networking, project management, public speaking, corporate education, leadership, facilitation, conflict management, and adaptive thinking.

SMM
SEO
PPC
PR
Email Marketing
ORM
CJM Research
Tableau
Codex
Brand Strategy
AppsFlyer
Amplitude

Certificates & Courses

IELTS Academic 7.0English
Business Metrics for Data-Driven CompaniesDuke University, NC, USA
Strategic MarketingHigh School of Economics, Moscow, Russia
R Language for StatisticsBauman State University, Moscow, Russia

Data VisualizationDuke University, NC, USA
Branding and Client MarketingHigh School of Economics, Moscow, Russia
Mini-MBA CoursesChris Haroun, Udemy

Recommendations and letters

Letters from organizations I worked with as a digital marketing consultant, lecturer, and trainer.

Swipe through the cards

2025

Recommendation from Alliance Française Almaty

Recommendation for a digital audit and SMM/SEO training.

Alliance Française AlmatyVivien Fouquet

2025

Letter from AlmaU Media and Film School

Letter for an SMM course.

AlmaU Media and Film SchoolSaltanat Berdikulova

2022

Letter from University of International Business

Letter for a guest lecture.

University of International BusinessA.M. Makhmetova

All recommendations

Experience

2016 – now

Independent marketing consultant

Zakharov Marketing IE

300+ successful projects
40,000 subscribers and 400,000+ social reach
10+ marketing studies for clients in Central Asia, Europe, and the Middle East
PR strategies, brand documentation, and marketing materials

2023 – now

Digital Marketing Coordinator for Eastern Europe and Central Asia

Goethe-Institut

Marketing for German language course promotion across the region
CJM research and sales process improvements
Coordination between regional and international teams

2025 – 2026

Brand Director

GPTunneL AI

3x monthly revenue growth in 9 months
5x brand reach growth
1.5x user base growth
Brand positioning, user acquisition, and partnerships

2021 – 2022

Supervisor Digital Solutions RRP

Philip Morris International

IQOS website, PWA, and microservices development management
UX audits, web performance, and SEO work
Telegram bot development for shop, services, and campaigns
Working with a global agency and implementing global strategy

Show more experience

2020 – 2021

Senior marketing data analyst

Chocofood

ETL and dashboards in Power BI and Tableau
Chocolytics: analytics platform based on internal and external data
AppsFlyer, Amplitude, Google Ads, Facebook Ads, and Yandex Direct

2018 – 2020

Senior digital marketing manager

Salem Social Media

Managed and developed a team of 30 marketing professionals
Average weekly growth of 30,000 users
45 social media accounts and 6M combined users
Marketing data collection and visualization in GCP and Tableau

2016 – 2018

Digital Marketing Manager

Narxoz University

Ranked #2 among Kazakhstani universities by Media System 2017
Product owner for Narxoz Analytics R&D platform
Large youth festival at Narxoz University with 3,000+ attendees from 5 countries
Analysis of 25,000 mentions collected across nine months

Education

2014 – 2015

Bachelor of Business Administration

National Louis University

Chicago, IL, USA
Dual degree